Branding
Brand Refresh for D2C Home Label
Positioned a premium home label with a cleaner identity, social toolkit, and launch creatives.
Brand systemSocial designLaunch campaign
Objective
Reposition the brand for a younger urban audience while keeping trust signals for existing customers.
Approach
We restructured visual hierarchy, updated typography, and built a repeatable social template grid for weekly publishing.
Deliverables
- Brand identity refresh
- Social media launch kit
- Product announcement carousel templates
Outcome
The launch phase delivered stronger profile consistency and faster monthly content production cycles.